Alpari Turkey — Forex Broker Landing Page
Web Design + Core Web Vitals → 98 PageSpeed Score
- 98PageSpeed Score
- 0.9sLCP (Largest Contentful Paint)
- 0.03CLS Score
The Challenge
Alpari — one of the world's most recognized forex brokers with over 25 years in the market and 1M+ active traders — needed a dedicated Turkish-language landing page that could convert high-intent Turkish traders while passing Google's Core Web Vitals thresholds. The Turkish forex market is extremely competitive, and a slow or generic page simply would not convert.
The Strategy
The page was built with a performance-first philosophy — every element was weighed against its Core Web Vitals impact before being included. The design used bold, trust-driven conversion architecture aligned with Turkish trader psychology: regulatory credibility up front, direct comparison against competitor brokers, and a frictionless 7-step onboarding funnel.
What Was Delivered
- Custom high-converting landing page in Turkish language
- Performance-first build: sub-1s LCP on mobile and desktop
- Core Web Vitals: all three metrics in "Good" range
- Trust signals: regulatory badges, live trader counter, testimonials
- Comparison table (Alpari vs. competitors) for conversion intent
- Account type cards with clear pricing tiers
- Step-by-step onboarding funnel (7 steps)
- FAQ schema markup for Google rich results
Key Technical Decisions
Achieving a 98 PageSpeed score on a conversion-heavy fintech page required careful engineering. The key decisions were:
- Static-first build with zero render-blocking JavaScript above the fold
- All images served as WebP with explicit width/height to eliminate CLS
- Fonts preloaded and self-hosted to avoid Google Fonts render-blocking
- Cloudflare CDN with aggressive cache headers for sub-80ms TTFB globally
- FAQPage JSON-LD schema for Google rich results in Turkish SERPs