Alpari Kazakhstan — Web Design & Technical SEO
Web Design + Technical SEO → +68% Organic Traffic
- +68%Organic Traffic
- 0Crawl Errors Post-Audit
- 750+Indexed Instruments
The Challenge
Alpari needed a dedicated Kazakhstan market presence targeting Russian-speaking traders — a distinct audience with specific payment preferences (Kaspi.kz, Halyk Bank), language expectations, and regulatory trust requirements. The existing setup lacked proper technical SEO foundations and had no structured data, resulting in poor visibility for high-intent queries in Russian-language Google search.
The Strategy
The project combined a full web design rebuild with a comprehensive technical SEO overhaul. The design emphasized trust signals specific to the Kazakhstan market: local payment logos (Kaspi.kz, Halyk Bank), tenge-denominated pricing, and 24/7 Kazakh support visibility. Technically, the rebuild focused on crawlability, schema implementation, and eliminating the indexation issues that were suppressing organic reach.
What Was Delivered
- Full Russian-language website redesign for Kazakhstan market
- Technical SEO audit — 180+ issues identified and resolved
- LocalBusiness + FinancialService JSON-LD schema
- FAQ schema for top trader questions in Russian
- XML sitemap restructure and GSC submission
- Local payment method trust section (Kaspi, Halyk Bank, Visa)
- Comparison table with 0.0 pip spread positioning
- MetaTrader 4 & 5 download section with structured CTAs